Shifting the Market to Biobased Materials and Sustainable Agricultural Practices: Aggregating/Pooling Demand

The aggregated/pooled demand initiative is a strategy to encourage a market shift towards sustainable biomaterials and biobased products production made more possible by the strength of multiple companies voicing their aggregated/pooled demand. The sustainability framework is provided by the Sustainable Biomaterials Collaborative’s Sustainable Bioplastics Guidelines and its upcoming Purchasing Specifications. Green Harvest Technologies; Seventh Generation, Gaia Herbs, IceStone, Organic Valley, Nature’s Path and Food Trade Sustainability Leadership Initiative have signed on. Our intent is to link the growing market demand with collaborative business strategies that are based on a commonly held set of sustainability principles.